VENMO – GIFT WRAP

Role: Creative Director
Studio: BUCK
Client: Venmo

When you think of Venmo, you may recall splitting a bill or paying a friend, but sending cash gifts has become just as popular – from birthdays to weddings to “just because” moments.

Venmo hired us to personalize this experience by introducing “gift wraps”, giving users the ability to package up a payment as a virtual gift complete with a variety of animated opening experiences for the recipient.

Each :05 second animation has a 1MB file limit which presented some challenges as we developed our storytelling style. Our team of artists rose to the occasion, finding clever ways to push the limitations, both conceptually and technically.

The new feature was well received with 3M shared annually, leading to our production of over 50 custom themes and counting. Yep, it’s the gift that keeps on giving…

GIFT WRAP THEMES

Click to expand each animation.

  • Executive Creative Director: Kevin Walker
    Creative Director: Jeff Boddy
    Art Director: Germán Di Ciccio

    Executive Producer: Luisa Murray
    Producers: Amy Russo, Masa Kato, Erin Lockard
    Production Coordinator: Flo Fusco

    Animation Directors: Juan Ric Hernandez, Rafael Araujo, Ryoko Kondo

    Creative Technologists: Moses Journey, Tayler Johnson

    Copywriter: Heloise Chung

    Designers:
    Alessandro Issao Nakabachi
    Aran Quinn
    Codie Chang
    Colin Graham
    Daiqi Cui
    Emilia Tonello
    Freya Yeh
    Germán Di Ciccio
    Greg Fisk
    Jamiel Law
    Jigyu Yoon
    Ken Huang
    Kevin Kim
    Lourenço Providência
    Megan Pelto
    Nataly Menjivar
    Noel Núñez Caba
    Rachael Park
    Rafael Araujo
    Stephen Loveluck
    Tuo Kan
    Twisha Patni
    Xavier Lalanne-Tauzia
    Xia Gordon
    Zoe Schneider

    Animators:
    Daiqi Cui
    Drew Wiebe
    Gavin Kosko
    Juan Ric Hernandez
    Maria Franco
    Miriam Palopoli
    Nick Knezevich
    Rafael Araujo
    Reggie Ross
    Ryoko Kondo
    Stephen Loveluck