TIC TAC – BREAKDANCE
This little mint is straight up ready to throw down. But how does a pill with no arms, no legs, and no head breakdance? After plenty of R&D – both old school and new – we did a little a character rigging to better control our moves on the cardboard. We also had to feature a big transition moment during the choreography, since Tic Tac Mixers have one flavor outside and another inside.
In terms of client approval, the most daunting task was the boombox design, but we had a lot of fun dialing in the details. Aiding in the effort was Lyle Owerko’s The Boombox Project. I highly recommend picking up a copy for your inner b-boy or b-girl. Word.
Update: Breakdance has over 3.7 million views on Tic Tac's YouTube page.
Agency: The Martin Agency
Animation Director: Jeff Boddy
Animation Company: Hue&Cry
Creative Director: Magnus Hierta
Associate Creative Director: Jeff Boddy
Associate Creative Director: Evan Parsons
Technical Director: Andrew Prousalis
Executive Producer: Joe Montalbano
Senior Producer: Whitney Green
Producer: Colleen Hopkins
Associate Producer: Moira Mahoney
Production Coordinator: Megan Monticone
Lead Animator: Andrew Prousalis
3D Animator: Ryan Musselman
Editor: Andrea Garza De Leon
Flame Artist: Ashby Wratchford