After winning the job, we quickly prepped for the shoot just four days later. Our live action team handled casting while I designed the monochromatic sets and noisy characters with the team at Hue&Cry. As soon as the shoot wrapped, we dove into the edit and began pairing our sketches with sound design options. This allowed for some experimentation with the storytelling while saving valuable animation time.

I'm proud to report that the campaign was a success, and effectively drove all new traffic to the RWJF microsite. I guess someone was listening...

We can all relate to that moment when someone you know and love shares their well-intended advice...and you completely tune out. Blah, blah, blah. The resulting campaign of four :30 spots lampoon this fundamentally human flaw – with comedic results.

The Robert Wood Johnson Foundation is the largest philanthropy focused solely on health in the US and we were honored to help them spread the word about accessible health care. I lead the development of the initial pitch, which included a comprehensive production and animation plan to meet the client's aggressive deadline.



Client: The Robert Wood Johnson Foundation

Agency: GMMB

Animation Director: Jeff Boddy
Animation Company: Hue&Cry
Creative Director: Magnus Hierta
Associate Creative Director: Jeff Boddy
Associate Creative Director: Evan Parsons
Executive Producer: Scott Friske
Producer: Brian Creech
Illustrator: Matt Deans
Animators: Matt Deans, Timo Prousalis, Liam Ward, TJ Sochor, Jahmad Rollins

Production Company: The Branching
Director: Lucas Krost
Executive Producer: Alexandra Krost
Line Producer: Larry Buckley
Production Coordinator: Ryan Duff
Associate Producer: Solita Hanna
Director of Photography: Darin Moran
DIT: Nick Esposito
Gaffer: Haroun Ibn-Mock
Best Boy Electric: Corey Gailit
Key Grip: Riad Deeb
Best Boy Grip: Max Ellis
Sound Mixer: John Zecca
Set Designer: Fletcher Chancey
Art Assist: Colin Phelan
Hair/Makeup: Irene Kim
Wardrobe: Liza Goncalves
VTR: Jon Osterman
Script: Joy Lane
Translator: Zoe Schutzman
Prompter: Dan Szabo
Prod Assist: Rashon Albany, Alec Tavares

Music & Sound Design: Antfood
Executive Producer/Partner: Sean McGovern
Associate Producer: Morgane Moulherat

Post-Production: Running With Scissors
Editor: Mark Myers
Edit Assist: Drew Neuhart
Producer: DeeDee Ray

Cast: Raquel Almazan, Beth Hoyt, Scott Organ