OREO – WONDER CAROLS

To celebrate the Wonderfilled magic of the holidays, we created six Oreo "Wonder Carols" – highly personalized animations based on a social exchange of yule-fueled ideas. How did it all work? We created a launch video to explain the concept: you tweet a description of a favorite holiday memory or tradition, tag it #wondercarols and you might find your post brought to life as an original animated song. Armed with rubber cement, tape, toothpicks, and tweezers, our team of elves went to work, transforming stacks of paper stock into a menagerie of holiday-themed miniatures.

Our paper cutters whirled for days while a table-top DP photographed each set. A little cel-animation and a lot of love brought it all together in time to launch. With the message out, we began receiving original songs from our friends at The Martin Agency. We were able to concept, illustrate, animate and deliver the next five animations before the kids woke up. The result was a well-received and highly festive mini-campaign, garnering over 4.8M views on YouTube alone.


PROCESS


CREDITS

Client: Mondelez International

Agency: The Martin Agency

Animation Company: Hue&Cry
Creative Director: Magnus Hierta
Associate Creative Director: Jeff Boddy
Associate Creative Director: Evan Parsons
Art Director: Matt Deans
Technical Director: Andrew Prousalis
Executive Producer: Joe Montalbano
Senior Producer: Whitney Green
Associate Producer: Moira Mahoney
Production Coordinator: Megan Monticone
Papercraft Artists: Matt Deans, Liam Ward, Ryan Musselman, Shannon Rollins, Joel Watkins
Character Design: Timo Prousalis
Lead Animator/Compositor: Liam Ward
Animator: Andrea Garza De Leon
Director of Photography: Peter Szijarto