Oreo Wonderfilled – WOLF, SHARK, VAMPIRE
Agency: The Martin Agency
The Oreo Wonderfilled campaign launched to critical acclaim back in early 2013. The now iconic cel-animated anthem by Barcelona-based Martin Allais and Studio Animal featured the Big Bad Wolf, a blood-sucking vampire, and a killer shark over :90. Three years later, The Martin Agency approached us in hopes of giving each character their own :30 spot. It was an amazing opportunity, but an even greater challenge. The Hue&Cry team and I were tasked with developing original shots to visualize the new lyrics while reusing as much of the existing animation as possible.
The approval process (through countless international clients) was one of the most challenging of my career, but I’m quite proud of what we were able to accomplish. We created :18 of new animation for Wolf, :14 for Vampire, and :12 for Shark which seamlessly integrates with some of the hallmark moments of the original. Possibly the greatest compliment was being awarded the Wonderfilled Aladdin animation, due in no small part to our efforts on these :30 spots.