Oreo Wonderfilled – Aladdin

My wish was granted the moment we were awarded “Aladdin” at Hue&Cry. Seriously. I knew it was an amazing opportunity to reinvent the classic Middle Eastern folk tale for Oreo’s Wonderfilled universe. With the Sorcerer-centric song as a guide, our team developed an original cast of characters and layouts to support the story, set in motion with the campaign query: "Wonder if I gave an Oreo…"

The development of our swirling transitions was undoubtedly my favorite phase of production and achieved through studio-wide collaboration, using a series of whiteboard exercises I’ve picked up along the way. 

From there our team of cel animators brought it all to life, one frame at a time. Using Arabic as a lead language was a first for the campaign, which initially launched in Saudi Arabia, Lebanon, Egypt, Kuwait, Bahrain, UAE and Oman earning over 2 million views on YouTube and counting. Yep, it worked like magic…


PROCESS


CREDITS

Client: Mondelez International

Agency: The Martin Agency

Animation Director: Jeff Boddy
Animation Company: Hue&Cry
Creative Director: Magnus Hierta
Associate Creative Director: Jeff Boddy
Associate Creative Director: Evan Parsons
Technical Director: Andrew Prousalis
Executive Producer: Joe Montalbano
Senior Producer: Whitney Green
Associate Producer: Moira Mahoney
Production Coordinator: Megan Monticone
Storyboards: Stephen Loveluck, Timo Prousalis
Character Design & Illustration: Matt Deans, Timo Prousalis, Stephen Loveluck, Liam Ward, Shannon Rollins, James Harper
Cel Animation: Matt Deans, Timo Prousalis, Stephen Loveluck, Liam Ward, Shannon Rollins, Andrea Garza, Saxton Moore
Composite: Timo Prousalis
Flame Artist: Chris Hagen