John C. Jay, Wieden + Kennedy

Ted Royer, Droga5

David Lubars, BBDO

Nick Law, R/GA


The One Show is one of the most prestigious award programs in the advertising industry. So what are the benefits of winning one of the highly coveted golden pencils? Just ask the experts.

To spread the word about this year’s show, we began with interviews of past award winners as they described their gold-fueled “return on investment” from entering their work. As you might imagine, the responses were as varied as the all-star cast of legends we spoke with, including John C. Jay of Wieden+Kennedy, Nick Law of R/GA, David Lubars of BBDO, José Mollá of la comunidad and Ted Royer of Droga5.

I had the opportunity to work with Pum Lefebure and her DC-based Design Army who created this year’s show materials, several character designs, and a grid-based 45° world.

I worked with the team at Hue&Cry to develop the animation style which infuses the angular sensibilities of the design language. This lead to some completely bizarre character movements, semi-obscure references, and innuendo. Yep, just the way I like it...


A little experimentation lead to this motion test which became the basis for our quirky animation style.



Client: The One Club

Agency: Design Army & The Martin Agency

Animation Director: Jeff Boddy
Animation Company: Hue&Cry
Creative Director: Magnus Hierta
Associate Creative Director: Jeff Boddy
Associate Creative Director: Evan Parsons
Technical Director: Andrew Prousalis
Executive Producer: Joe Montalbano
Head of Production: Brian Creech
Associate Producer: Moira Mahoney
Lead Animator: TJ Sochor
Motion Designers: Liam Ward, Georgiy Kuznetsov
Designer/Illustrator: Shannon Rollins

Music & Sound Design: Antfood
Executive Producer: Sean McGovern
Associate Producer: Morgane Moulherat
Creative Director: Wilson Brown