Just think of what you could do with a buck or two... One read through the outrageous “this or that” comparisons in BBDO Atlanta’s initial script and we were laughing about the potential visual treatment. The ask? To help spread the word about Georgia Lottery’s newly increased payout for their often overlooked $1 and $2 scratch-off tickets. We took a mixed-media approach to the request for a “cut-out style” animation. Our original designs included a balance of photographic elements and hand-drawn illustrations.

As we entered production, we cast our “Hot Dog Guy” and photographed him performing his scene to avoid the limitations of available stock photography options. This gave us plenty of expressions to choose from as we created his animated performance.